- I started publishing video tutorials and articles about Flutter around April last year.
- To date, I have ~3700 subscribers on YouTube, ~2200 followers on Medium and ~1500 on my mailing list. All growing steadily.
- I researched all major platforms and shortlisted Udemy and Teachable. I want my course to be paid upfront (don't like the subscription model used by Pluralsight and Skillshare).
- My audience would like to see my course on Udemy (presumably as they already have an account there)
- Top courses on Flutter are all on Udemy and have a lot of enrolled students (15K for #1 course). These are made by established teachers that already have a big audience and many courses on Udemy.
- I'm confident my Flutter course can make it in the top 5 on Udemy
- I'm familiar with Udemy's revenue split (97% with coupon codes, or 50% without)
- I'm familiar with Teachable's pricing model (5% commission on basic plan, 0% on professional plan) - I'm aware of Udemy's lack of policing around privacy (Google: "Why Udemy is Bad")
Benefits of Udemy:
- Visibility & direct search traffic (people looking for Flutter will find my course)
- Many people already have an account with linked credit card (less friction)
Drawbacks of Udemy:
- No control over pricing model. Very often courses sell for $10 to $15, and I wouldn't be surprised to see even lower prices in the future. Given the 50% commission, actual profit per sale is quite low.
Benefits of Teachable:
- Self hosted. Can use a subdomain and more easily drive traffic from my website/blog. This may be a smart move as I also move my Medium publication to Ghost in the coming months.
- Pricing control. I can charge more for my course and pay 5% commission or less.
- Advanced features (drip content etc.)
Drawbacks of Teachable:
- No direct search traffic from the platform. I have to drive traffic organically myself to my website and the course.
- People will have to register an account and add a credit card (more friction)
Closing thoughts
- As a new player in the market, I feel that Udemy is the safer choice. That's where everyone is, and it will most likely drive more traffic in the short term due to direct search.
- Teachable seems riskier. Short term I will lose on a good chunk of traffic. It may be a better option once I'm more established and have more followers. A few wise folks would say "publish on your own platform", but is it worth the risk in my situation?
I spent a lot of time creating a high quality course. Currently have prepared 10 hours of content, with another ~10 planned. I want to open the course for invitation only in the coming weeks and start receiving feedback and reviews. And launch in the coming months.
What should I do - launch on Udemy or Teachable?
I would really appreciate some advice, I'm a bit torn on this one.
Many Thanks!
On the other side, a project with a provocative name like Trump Forest accomplishes a desirable goal (reforestation), and it could be argued that it uses a click bait for the common good.
Perhaps I should be more explicit about what I'm trying to accomplish? The overall aim could be: Inform and empower people to make choices leading to an increased chance of a good future for the human species.
From this point of view, protecting the climate is urgent and more important than the political noise around this.
I believe some of the articles I included are informative for the general public. I'm aware that opinion articles can be biased by the political views of the authors - the reason for including them is that they may be easier to digest and get the point across more easily than scientific publications.
As this is a crowdsourced effort I hope there can be a healthy discussion about what should go in here and what shouldn't.
Also, one of the reasons for creating this is to showcase new innovative products that may otherwise find it difficult to get traction / visibility.
If you do want to do this, and do it right, then grow a hide. Might talk to some of the people who've been doing similar things for a while. Because if you're revealing truth, you're going to make a lot of enemies.