A story about how we accidentally launched our startup on Product Hunt

7 points

11 years ago

Today morning I was checking Google Analytics, as always. And then I saw this: http://prntscr.com/7z800b. Wait a minute, is it a Product Hunt referral? A started to search it on Product Hunt and Google, and couldn’t understand what had happened now. I found KUKU in the Upcoming section. I could not be more upset. My KUKU was published yesterday, had only 9 upvotes and no chances of being featured. I had a great plan to submit KUKU in a few months, when we add new awesome features like new social nets, analytics, smart posts and tags suggestions, etc… Forget :)

I was in panic!

Two months ago, as a devoted fan of Product Hunt, I’ve decided to organize a Product Hunt meetup in my city. And here is how I’ve got into PHglobal community. I haven’t even had a thought to promote anything or ask for featuring there (well, I am still pretty sure it’s an absolute nonono). It was 10:30am GMT+3, and everyone there were offline, no luck! I’ve learned tons of information on how to launch on Product Hunt, all the available dos and don’ts. (Jeez, I was like a pregnant women, who is preparing for becoming a mom!) So I’ve made a decision to write the guy, who shared the best launching tips ever, even though he was offline.

What happened next was just crazy! He wrote me back that it’s okay, he will feature KUKU today at 7am PST (by the way, KUKU is in featured already: https://www.producthunt.com/tech/kuku-io). Woah! 5 hours to prepare everything: screenshots, emails, posts…

So what is the moral? Even if your startup was submitted by someone on Product Hunt, even if you think you have no chances to succeed and being featured, please follow the main rule of Product Hunt:

Once a product is submitted – COMMUNICATE! Either on Twitter or Facebook, or anywhere! Communicate and be active!

And you will be noticed.

Have an awesome day, and I will go track how the KUKU’s things are going on Product Hunt!