What's really behind Slack's crazy growth?

10 points

11 years ago

Slack is a messaging app that is less than two years old and already worth north of $2B with over 500,000 users. Many people are calling it the fastest growing business application ever.

Slack CMO Bill Macaitis (formerly CMO at Zendesk) is interviewed on this podcast to go behind the scenes on Slack's explosive growth and talks about why they care so much about brand and NPS.

What do you think is behind such crazy growth? IM and chat has been around for ever and other services like Hipchat are very similar. What do you think Slack's secret sauce is? If Hipchat didn't sell to Atlassian in 2012, would they be valued at $2B?

Here's the link to the audio on iTunes: https://itunes.apple.com/us/podcast/behind-slacks-explosive-growth/id963131164?i=338838103&mt=2

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