Slack CMO Bill Macaitis (formerly CMO at Zendesk) is interviewed on this podcast to go behind the scenes on Slack's explosive growth and talks about why they care so much about brand and NPS.
What do you think is behind such crazy growth? IM and chat has been around for ever and other services like Hipchat are very similar. What do you think Slack's secret sauce is? If Hipchat didn't sell to Atlassian in 2012, would they be valued at $2B?
Here's the link to the audio on iTunes: https://itunes.apple.com/us/podcast/behind-slacks-explosive-growth/id963131164?i=338838103&mt=2