From the site: How’s it work? Have your pitch for a new business idea, solution or product prepared and our bellhop will escort you into the Priceless Elevator. Once the door closes, you’ll have up to 60 seconds to pitch your idea for a chance at the grand prize of $15,000.

http://mashable.com/2015/03/11/priceless-pitch-brandspeak/

Now the spirit of the competition would seem to indicate that this was for new ideas or for younger startups who have not raised a ton of money.

So it is a little curious that they awarded it to Clearpath's CEO Felice Gorordo. https://twitter.com/MasterCard/status/577239944357289984

Clearpath is 5 years old and has raised 4 million and is looking to raise 3 million more. http://miamiherald.typepad.com/the-starting-gate/2014/01/clearpath-names-felice-gorordo-ceo-moving-hq-to-miami.html

Seems bad form to me but wanted to get HN comments