- "It is better to risk boldness than triviality vs 'stay incremental and iterate.'" How can bootstrappers be truly bold / do big ideas, especially ones with no big cash pile to work with? Are there examples of this happening recently?

- "Competition is bad. Focus on areas you can monopolize. Don't disrupt." This one seems at least somewhat plausible. Carve out a niche, especially one where larger players aren't all that interested / aren't paying attention to / don't have the expertise / aren't good at branding or getting attention, then lock it down. Would Craigslist have served as a good example of this when they started (their offline competition existed, but they were irrelevant.) Any others fit this bill?

- "Sales matters just as much as product." Can bootstrappers succeed on this one, or do they have to focus on things with network effects (since things like enterprise sales have long cycles)?