Ask HN: Where can I learn about the online/mobile ad industry?

3 points

12 years ago

So, I have an idea for a mobile ad startup. I have an MVP. I'm going to put it into some of my own apps. I just know nothing about the ad world.

Some initial research indicates that the adtech world has many moving parts. I'm looking a list of "hot adtech companies" [0] and I can't tell what half of them do.

So where to start? What's an exchange vs a marketplace? How does a small startup get involved?

[0] http://www.businessinsider.com/hottest-pre-ipo-adtech-startups-2014-3?op=1

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