I came up with the idea for matching up employers and potential employees based on common answers to user-submitted multiple choice questions: the idea is basically an online dating site, only for employment. I told my buddy about the idea and he pointed me to a WaPo article about how eHarmony is getting into this space, launching in December (http://www.washingtonpost.com/blogs/on-leadership/wp/2014/08/08/eharmony-wants-to-match-you-with-the-perfect-boss/).
At this point, I have an MVP (emphasis on 'minimum') prototype running at http://proqua.0xf1d0.net; but I'm not sure where to go next. One possibility is to try some sort of advertising campaign; another is to proceed directly to seeking capital (I have some personal money to play with, but not nearly enough to build a team and make a splash in a furious hurry). Unfortunately, I have no direct personal experience with either.
If anybody has any suggestions for what a good next move would be, I'd appreciate it.