Open Tilt is freaking amazing... Soylent, Lytro, Navdy, Whistle, Dick's Sports, Chubbies...
It's Open Source... I mean... really! Yes, really. If you are a hacker, and you are, isn't this exactly what you want. Full control, full transparency. I know I do. (https://github.com/crowdtilt/crowdtiltopen/)
Lowest fees in the business. You are only paying the credit card processing fees, (~2.5%). Kickstarter and the like can take like 5-10%.
Can you host it on your own server? Yup.
Can you customize it out the wazoo? Yup.
Is it written in an esoteric language? Nope. Ruby.
Oh and the team behind it is freaking amazing too. Some of the smartest and nicest people I have ever worked with.
There must be a catch right? The reviews must suck right? Nope. They are stellar. - http://goo.gl/r3yItp
This is not a stunt, not a growth tactic. This is a great gift to the hacker community.
I know that Indiegogo and Kickstarter have the network effect. I get that, they are huge and you are hoping that your campaign will get picked up and featured, but that's like winning the lottery. Why not take matter into your own hands. I know your products are good enough. Also Tilt's team looks at all of the Open Tilt campaigns too and if they are incredibly awesome, no doubt Tilt will try to help you make it successful.
Anyway, more of a rant and should probably be a blog post. I just had one of those moments where I am reading the website of a company that I work for and I am like... damn this is good.