After receiving first doze of feedback from HN community and looking at our data we’ve realised that our landing page was confusing. The conversion to email submission was just 2,5%.

Here is how landing page used to look before(we’ve mostly changed the top of the page): http://betalist.com/startups/staply

Then we’ve followed the advice and used simpler terms/words. Conversion rate increased to 9,5%. That is how our landing looks now: https://staply.co

We are currently working on the testimonials, but what else you would you suggest to improve the conversion of that landing page?