Ask HN: Why did "Coolest Cooler" fail their first KS campaign?

3 points

12 years ago

I believe many of you have heard of the "Coolest Cooler" that has already raised $4M on Kickstarter [1].

I was surprised to find out that the same person ran essentially the same KS campaign only a few months ago and only managed to raise $100K, failing to reach his goal of $125K [2]. The two campaigns look very similar to me.

I think this is an interesting case study about crowdfunding. What do you think they did wrong the first time? How did they fix it?

[1] https://www.kickstarter.com/projects/ryangrepper/coolest-cooler-21st-century-cooler-thats-actually

[2] https://www.kickstarter.com/projects/ryangrepper/the-coolest-cooler-with-blender-music-and-so-much

4 comments