http://youtu.be/Hjtb1n2B7fE

If you have an online demo, what's the url?

http://www.snip.ly 60-second walkthrough: https://vimeo.com/89670092

What is your company going to make?

Snip.ly is a link shortener that drives conversion. It lets you embed messages into every page you share across social media. Here’s an example of my Snip.ly message on Y Combinator’s home page: snip.ly/dBy. It works like a link shortener, but allows you to embed into the page your own call to action, commentary, announcements, and pretty much anything you want. You can promote yourself while sharing articles from TechCrunch, Forbes, Mashable, etc. Every shared link is a lost opportunity if you’re not using Snip.ly.

What do you understand about your business that other companies in it just don't get?

What we understand is that sharing is all about conversion. It’s not just about sharing more consistently (Buffer), it’s not just about managing relationships (HootSuite), it’s not just about having more characters in your tweet (Bit.ly), sharing is meaningless without conversion. It is the underlying motivation behind sharing, and we get that. We also get that the closer we are to the true motivation, the more valuable our product is, and the more likely our users are willing to pay for the service.

(due to character limit) Read the rest at: https://medium.com/p/675f404b3bc8