The site is cleverly constructed in the sense of invoking sentiment to support a campaign through fearful, shocking and distasteful pictures, supporting links, and quotes. The inclusion of the war pictures, of Dr. Rice in a menacing manner; this website reads more like one of those slander campaigns you'd see on Fox than a disgruntled Dropbox user. Perhaps the competitor? A disgruntled employee? If that is the case, and although we support the campaign, we should still question the motives of the creator of this website. It's a very opportune time to drive users away from Dropbox by jumping on the Dr. Rice wagon.