If you did not hire an agency, why not and what did you do instead?

I also setup a 4 question google form to get numerical feedback. (I'll share the results with everyone 24 hours after this posting).

https://docs.google.com/a/pressfriendly.com/forms/d/1PiVS_fY9CjGuUMQp8B-VCnF4GVlrCyMtstpN-xQ8j-Y/viewform