http://venturebeat.com/2006/11/02/competitious-early-but-good-idea/
http://techcrunch.com/2006/10/04/competitous-track-your-competition-online/
And it was one of the earlier posts of hacker news:
https://news.ycombinator.com/item?id=39
But they seem to be offline now. Anyone know what happened to them? Is there alternative to track competition online?