I have a side project (a SaaS like project, description: http://i.imgur.com/ibCbwYD.png) that I have worked on for sometime now. I'm nearing the stage of an MVP and after making the landing pages and some simple discussions with some of my friends, I think it is possible to turn this into something that can generate some revenue.

The problem here is that I designed this system for me and some of my friends and didn't really think of monetization or finding a potentially customers. In fact, the reason I created this is because there's nothing out there that's good and free and I fully intend to open source this.

That being said, if I want to, how should I go approach trying to find potential customers? My primary audience are teams who are not programmers and I really do not know of anyone I can talk to in that sector. I also cannot pursuit this full time as I do have other responsibilities.

I was just wondering if other people have experiences that they like to share.