From the Blackhat summary:
"Online advertising networks can be a web hacker’s best friend. For mere pennies per thousand impressions (that means browsers) there are service providers who allow you to broadly distribute arbitrary javascript -- even malicious javascript! You are SUPPOSED to use this “feature” to show ads, to track users, and get clicks, but that doesn’t mean you have to abide. Absolutely nothing prevents spending $10, $100, or more to create a massive javascript-driven browser botnet instantly. The real-world power is spooky cool. We know, because we tested it… in-the-wild."