On 1668 clicks, we have had only 5 installs, for a $19.05 cost per install.

Any thoughts on what might explain this? We have thought about the following:

- massive click fraud - inconsistencies between our banner and app. But we have tried to be honest about we are selling. - misclicks

Either way, this Adwords seems to be broken for driving app installs.

App link: https://itunes.apple.com/us/app/stocks+-alerts-real-time-stock/id667161120?mt=8

Adwords stats: http://equitiva.com/downloads/Adwords2.png

Sample Banner: http://equitiva.com/downloads/ad.gif

Any advice would be much appreciated!