Books can often be better than movies because of the depth of narrative needed to expose a concept or idea. Also because your own imagination drives the story, so each reader might actually come up with something different (their own interpretation and eventual implementation).
That being said, I'm no expert on this topic, but here are some good ones (emphasis on fun reads), feel free to share your favorites, but don't spoiler it!
For the record, I will play video games over reading a book.
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::Snow Crash:: by Neal Stephenson
Plot Outline: A Cyber Ninja hacker set in a Matrix-like world where Real Life and Virtual Life mesh.
Some Ideas Profiled:
+ Metaverse, a cyber world that many people live in or use to interface with the real world. Think MMOs and Second Life.
+ Gargoyles, people who wear gadgets to record everything that goes on around them and sell the data into a central marketplace. Think Crowdsourcing, Streetview Startups or Justin.tv.
http://www.amazon.com/gp/product/0553380958/ref=pd_cp_b_0/00...
I've heard from people who read books often that this is classic cyberpunk. A Second Life founder cites Snow Crash as major inspiration for the game.
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::Down and Out in the Magic Kingdom:: by Cory Doctorow
Plot Outline: A Futuristic Society (set in Disneyland no less) based on expounding today's Internet Phenomenons: social networks, pagerank, ebay reputation, blogging-fame mechanics, and Dog-eat-dog Startup Competition. And everyone lives forever~~~
Some Ideas Profiled:
+ Reputation Economy, money doesn't exist in the future. Instead, people connect to a Google like system through their head and commerce works by measuring your reputation and fame (e.g. how many think about you and thus create a link for your personal pagerank).
http://www.amazon.com/Down-Magic-Kingdom-Cory-Doctorow/dp/07...
Check the customers reviews and you'll see that Jeff Bezos tells you to read it.
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::The Code Book:: by Simon Singh
Outline: A short, history based narrative of Cryptography. Written in the tone similar to how a Wired Magazine writer will sex up a topic they cover.
Covers Julius Caesar to Quantum Cryptography.
Non-Fiction, but for me, it had a startup-like quality when read. More so than Cryptonomicon by Neal Stephenson which is ABOUT a startup but reads like a regular story (I can't finish that book, its a Tome!).
http://www.amazon.com/Code-Book-Science-Secrecy-Cryptography...