It is a weekly contest in which you receive a prompt in the AM (ex: "What's a funny way to lose a girl in 10 seconds?"), to which you are encouraged to respond. If you have a cell phone, we can text you the prompt. If not, you can use our application.

I post and rank the funniest entries that afternoon, awarding points and updating the standings throughout the season.

So far it is just a few dozen ppl who play each week, mostly friends or friends of friends. I experimented by spending a tiny amount on targeted ad space on Facebook, and got better-than-expected results as far as CTR and getting people to install and even consistently use the app.

But I'm hesitant to spend more on advertising if this is just going to be a waste of time. What do you think? Funny idea?