Blacklist empowers consumers to react and impact, while creating for brands this opportunity of “Defensive Marketing” channel.

Blacklist is a web application where users can blacklist brands & products they dislike or with which they had a bad experience, anytime and anywhere from their favorite device.

The aim is to break the barriers of digital feedback and gives the power to the people by making it easy, fast and simple to react. Brands and companies on the other side will have this ‘Defensive Marketing’ opportunity to listen, and engage directly with people talking about them on the platform.

The vision is to bring more transparency between consumers and brands, for more aligned interactions.

When you think about it, when you’re a happy customer you tell 3, maybe 5 people, but when you’re pissed, you want to tell the whole world. Blacklist enables individuals to do so. Because when people complain, the most important thing for them is the reach of their comment, the opportunity to get spread out and heard so they can have an impact; just as if their voice matters and their opinion can have influence.

Blacklist is that digital megaphone designed to do just that: give individuals the best tool to react and seize the force of their feedback.

One last thing: it is free and there is no ads