So we thought we could experiment with various user groups to get them having conversations within the app.

We searched Google for Quora Travel and saw “What it’s like to be a solo traveler” was a highly SEO’d topic.

We were in a hostel at the time, so we decided to interview solo travelers who have a lot of insight they can share with others - we want people to get that they can have live conversations with people who have travelled solo, using PeopleHunt.

We posted it on the Quora thread:

http://www.quora.com/travel/What-is-it-like-to-travel-solo/answer/Ellen-Dudley/quote/326924

But by the time we posted it, too much other stuff had been added, so it didn’t make a dent.

Then we posted it on reddit (which was actually more successful)

http://redd.it/19lusr

So far we’ve seen about a 3% conversion rate, (and we’re going to track them to see if they are good users) but that would mean we need about 10 videos with 330,000 views each to get to our target.

Any ideas to increase the conversion rate? We love making videos!

Thanks!!