I am making a facebook application for a few months which is not yet completed. With more and more features coming together, I am increasingly thinking about what strategies I can use to get people to try out the app.

It makes sense that the answer depends a lot on what my app is supposed to do, so although the app is in no way complete (and not yet compatible with safari or IE), for anyone who is interested, you can check it out at: http://apps.facebook.com/zollaria/

This will be a lifestyle inventory building app that applies gamification with badges and virtual money (zollars) to buy and build an inventory of virtual counterparts of real world products (amazon products API driven). This will give users a way to personify themselves through products they feel strong about, whether they actually own the product or not.

If you happen to check out the app, or have something to say about the idea, feel free to leave a comment. Please keep in mind that I am not ready for a "Show HN" for this yet.

The only obvious way to reach users I can think of are:

- Tightly integrate social features in-app and make strong cases for users to invite their friends to check out the app. Organic growth. These include from inviting new users to having option to publish in news feeds, etc. - Run ad campaigns on facebook to reach new users. - Ask all my friends to try out the app.

Other than these, what can I do? I am really passionate about this app, and have put a lot of effort into building it (despite how lame you may think it may be). I am not a regular blogger or twitter, but I am willing to start growing those skills. Basically I have no marketing skills, and I need some advice about positioning myself in the Facebook marketplace.

Any general advice, or the app specific advice will be greatly appreciated.

Thank you so much for reading this :)

Take it easy,

easymode