High quality global journalism requires investment. Please share this article with others using the link below, do not cut & paste the article. See our Ts&Cs and Copyright Policy for more detail. Email [email protected] to buy additional rights. http://www.ft.com/cms/s/0/5f130ed6-777a-11e2-9ebc-00144feabdc0.html#ixzz2LMb6FcsZBusiness data has come of age. Once the preserve of computer scientists in IT departments, information analytics is now part of mainstream business, and regarded by many as the new gold in terms of its value.