Microsoft's mobile offerings - Windows Phone and Windows 8 - are new, but will continue to achieve some acceptance from enterprises, largely due to the relationship that Microsoft has built with them and the management capabilities they provide. However, unlike Apple, Microsoft's offerings have not benefited from consumerization, which is driven first by consumer demand, and then by the demand of those consumers to bring that technology into the workplace. As a result of this shifting landscape, Gartner believes that enterprises should plan for continued consumerization and for the fact that Apple will continue to be a significant beneficiary.