In an interview with BetaKit, founder and CMO Lynne McEachern said that she and her co-fouunder created the app to stay in touch with long-distance friends and family. “We felt that photo sharing wasn’t quite meeting our needs. It was really hard to stay connected to our long-distance family and Skype is also hard to schedule across time zones, so we came up initially with the concept of the SPOKEnPHOTO Album iPad app for special events so that they can feel like they’re still part of them,” said McEachern.