It's been fifteen years since I wrote The Lean Startup, and in that time I've seen some things. In both big companies and tiny startups, NGOs and governments, in almost every industry you can name.

I've helped a lot of people create a lot of amazing companies, but I've also seen so many ways this can go wrong. There's a darkness in our industry that we often don't talk about.

I kept watching good companies drift away from the missions they were founded on. Not because anyone woke up one day and decided to be evil, but because the structure they were built on slowly pulled them there. I call that pull "financial gravity."

We've all experienced watching a company we love or admire be warped and broken beyond recognition; until it's a husk of its former self, or worse. I wanted to understand why. And I wanted to know what all of us can do to stop that from happening.

My new book _Incorruptible_ is my attempt to explain the invisible forces that shape organizations, and how a handful of companies (like Costco, Patagonia, and Novo Nordisk) have successfully been structured to resist gravity and thrive for decades -- or even centuries.

Along the way, I founded the Long-Term Stock Exchange, co-founded an AI R&D lab called Answer.AI with Jeremy Howard, and helped a number of notable companies with their governance (yes, including Anthropic).

I won't pretend I have this all figured out, but I've probably spent more time than is healthy on the "why do good companies go bad" question. Ask me anything!