Show HN: I wrote a book that teaches writing for marketing from first principles

1 point

8 days ago

It's called 'Copywriting after AI' and it's 88 pages long. I used no AI to write it; I planned, edited, and wrote it myself.

It contains only the fundamental mental models I've used as a copywriter for over a decade. No case studies or anecdotes to fill the pages.

I made 44 diagrams to make some of the ideas more clear, using Excalidraw (I love it, would recommend it).

It's relevant to founders and people who need to communicate about what makes their work/software interesting.

It answers questions like:

- How do copywriters know they're saying something engaging?

- How do copywriters continuously keep building relevant content for the same audience?

- How do copywriters plan to be seen and heard on the noisy internet?

Oh, also the cover image is a painting from over 110 years ago: 'Sailor med kikkert' by Norwegian painter Martin Aagaard. Link: https://commons.wikimedia.org/wiki/File:Martin_Aagaard_-_Sai...