The idea behind Yoink is that it's a trusted place to give and get things for free. Kinda like the free section of craigslist but without the creepers, and like Freecycle but without the multitude of daily emails, no-shows and hassle. We want to create a transparent gifting economy, where people can give and get things, whether it's passing on old furniture, lending a hand to a neighbor, or simply baking some muffins to make a stranger's day.
By launching in NYC, our aim is to start small, iterate & develop the product to meet user's needs - but getting traction is (as with most marketplaces) proving an interesting problem.
So whilst there are a number of interesting things we're working on, and a ton of great resources we're referencing to come up with ideas (some listed below) - I thought it could be fun to open it up for a discussion to see if you had any thoughts on how we might go about tackling this problem and kickstarting things - looking forward to hearing your thoughts! :)
P.S. Some great resources on traction include:
http://www.growhack.com/ http://www.startup-marketing.com/ http://andrewchen.co/ http://www.gabrielweinberg.com/ http://blog.adamnash.com/ http://www.quora.com/Growth-Hacking