Approximately 13 percent of the U.S. population is 65 years of age or older, and this number will only continue to grow since the baby boomer generation has started to turn 65. This growth does not come without serious implications for society, especially the healthcare system. Technology has the ability to help seniors by reducing social isolation, improving physical health and encouraging independence. While some might think the elderly and technology don’t mix, startups are rising to the challenge by designing products for older adults and their caregivers to keep them healthy and independent for as long as possible.