A coworker opened up his Facebook account today and this was what we saw. The first post on his feed was something Storylane had sponsored - a post on my behalf. I didn't know that I had allowed Storylane to post on my behalf (my bad, apparently) but more importantly I had no idea that they could pay to promote that post on my friends' feeds.

So, what just happened here? I log into a website, then that company - through a series of now acceptable events - pays to convert me into a spokesperson... even though I only logged in to check out their design and don't actually care much about their platform at all. Is it just me, or is that going a bit too far?