We ended up here because we kept seeing a pattern: small service teams really don't "use a CRM." They survive on calls, WhatsApp/SMS, a notes app, and a calendar… until the day gets busy. Then stuff slips.

And when stuff slips, it’s never the dramatic stuff. It’s the boring, expensive stuff:

you're in the middle of a job and you get a call → you remind yourself you'll have to call back because you're busy → you never do

Someone texts an address → it’s missing details → now you're scrolling for context

you schedule two jobs too close together → the day becomes damage control

invoices get pushed to "later tonight" → and later tonight becomes next week

So Homefront is us trying to remove that constant juggling, basically — using AI for the parts you shouldn’t have to babysit.

Overview of what it does:

Helps convert calls/messages into actual leads and jobs, not loose threads.

helps with planning so tasks don't disappear into "I'll deal with it later"

helps with routing/dispatch so that the day isn't guesswork.

Helps generate invoices/estimates faster, based on what happened on the job

It's on iOS + Android:

App Store: https://apps.apple.com/us/app/homefront-home-service-crm/id6541761081

Google Play: https://play.google.com/store/apps/details?id=com.chapterone.atlas

Also: Not saying "AI runs your business." If it's ever autopilot, we probably messed up. Goal is less admin, fewer missed leads, fewer "where was that info again?" moments.

I want to hear the kind of feedback HN is good for:

If you have worked in field service or built tools for them, what is the real bottleneck here, which we are most likely underestimating?

When you hear "AI + calls," what immediately concerns you - privacy, reliability, failure modes, cost?

What would instill trust in an intelligent CRM here… what would make you uninstall on day one?

Happily answer the blunt questions, and I won't dodge the ones that make me uncomfortable.