Startup Hypothesis: Do users want to be social with coffee?

3 points

14 years ago

So I started work on socialatte.com as I noticed a ramp up of users who love to post about their coffee experiences on Twitter. Being that I love websites that leverage currently large social networks, love niches, and myself love coffee I thought I would test out the hypothesis that users want to share their coffee experiences with other users in a coffee niched social environment. I set out and built the current prototype for socialatte.com from Ruby on Rails (one because I knew the framework and another because it is good for quickly getting something up) as well as used twitter bootstrap for responsive design (needed it to work in mobile browsers). Took about a couple days of work but got it to where it is today.

I had added instagr.am support and now, as of today, ios6 users have the option of file uploads where they can take a picture from there directly. Now all is said and done, I have been trying to market this via social networks and having very little luck drawing in users. My analytics report is getting an average of... 10-20 users a day?

I am doing something fundamentally wrong marketing wise or my hypothesis is proven invalid... which I think that is far too early to tell. I am sort of stuck on where to go from here. My hope is to eventually get coffee related vendors on board to advertise with us, get an app going, and maybe eventually sell the website to someone who wants to take it over but that is thinking far too far ahead.

Any advice would be beneficial.

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