What started with AI Overviews is quickly becoming a full takeover of how we interact with online information.
Here’s what you need to know:
↳ AI Overviews push actual links down the page AI Mode barely includes them at all.
↳ Instead of sending you to websites, Google now encourages follow-up prompts inside its own tools.
↳ The result: fewer clicks, less traffic, and a slow starvation of the open web.
↳ AI Mode feels cleaner and more useful because it skips the clutter Google’s own algorithm helped create.
↳ But it’s built on content scraped from the same sites it now sidesteps.
↳ This isn’t just innovation it’s an extraction. A move to own both the question and the answer.
↳ And it’s happening under the banner of “intelligence,” not search.
As discussed on /r/DigitalMarketing https://www.reddit.com/r/DigitalMarketing/comments/1kwfdt9/google_is_quietly_burying_the_internet/