I’m Elad, founder of Clever Guerrilla Inc. We’ve been building 'causality', a tool designed to create and discover physical/digital experiences. It’s a two-part platform, inspired by the Epic Games model:
[1] API Middleware: A developer tool to connect physical objects or waypoints to digital experiences.
[2] Mobile App: A launcher for end-users to interact with those experiences (no account required).
We’re aiming to move this niche beyond marketing gimmicks (e.g., QR codes or fleeting e-commerce connections). Think Toys-to-Life, but with broader possibilities (physical causes that trigger meaningful digital effects).
How it works: Use the Causality Creator Dashboard to manage physical items/waypoints, digital experiences and API credentials. Mix and match them at will, you can even securely share them with other builders. End-users tap or interact with physical objects via the app [when prompted] to trigger experiences.
A few things it's been used for so far:
* Discord roles: Collect exclusive roles by tapping a t-shirt.
* Roblox worlds: Unlock new spaces by connecting physical collectibles.
* Event gamification: Turn booths or sponsors into a quest-style game.
It’s also perfect for adding Toys-to-Life elements to any video game from indie side scroller to AAA. But it's just as useful for locking content, discounts, access, whatever on a regular website, to physical swag/merch/locations.
Free for personal use, please let me know if you're willing to tinker with it. Just write to me with your name/email and I'll open an account for you. You do need some NFC tags to mess around with which I'm also happy to provide (can snailmail them or you can pick them up if you're in NYC).
Other stuff:
Hackathon: December 7, 2024, in NYC. Details: https://lu.ma/wmpraafd
Product Hunt Page: https://www.producthunt.com/products/causality
Website: https://causality.xyz
iOS: https://apps.apple.com/us/app/causality-phys-digital-nexus/i...
Android: https://play.google.com/store/apps/details?id=com.Causality&...
Thanks for reading. Please do consider using it to dev something, we could use more builder feedback.