And now marketers are finding ways to hack these forums.
I researched and covered the current status of this trend and 5 brands making the most of it in the latest issue of Media First Brand newsletter:
How brands use forums for marketing:
https://mediafirstbrand.substack.com/p/how-brands-use-forums-for-marketing
I want to expand this newsletter into a full-fledged blog post that lists all such Reddit marketing hacks for content marketing (not just growth spurts).
If you know such examples, comment on your experience or tag them!