Their unique, vintage-style, bags (which were adored by their loyal customers) have been axed, and replaced with copycat products designed to appeal to a younger market.

It's outraged their customers:

https://www.instagram.com/p/C89qtLhR5ue/

https://www.reddit.com/r/verabradley/comments/1e1mqso/rest_in_peace_vera_bradley_i_will_cherish_and/?utm_source=share&utm_medium=web3x&utm_name=web3xcss&utm_term=1&utm_content=share_button

https://www.facebook.com/photo/?fbid=993927935734092&set=a.831957471931140