Show HN: We increased profits +42% for ecommerce with OSS data pipelines

Heykuki News

2 points

2 years ago

Long story short: Facebook Ads optimizes ad delivery based on ROAS (return on ad spent) but return is sales and not profits.

I open sourced the data pipeline to do just that and explained it all here:

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Show HN: We increased profits +42% for ecommerce with OSS data pipelines | Heykuki News