I’m getting too much demand these days, and I’m genuinely wondering if I should raise my rates.

The obvious answer is yes, but I know these spikes come in waves, and I'm concerned that if I raise my pricing, it will diminish future demand, and I’d lose a competitive edge.

I’ve been gradually increasing my pricing ever since I started, but I feel like I'm hitting a glass ceiling, although I realize my current rates are quite low for the provided value.

I’d for sure rather have fewer clients willing to pay more, but I see quite some benefits in having lower prices:

- Gets you more clients, thus a bigger reach, and an increased word of mouth potential - Feels more sustainable in the long run as you need a continuous stream of new clients with this model.

I’m not sure if these arguments are legit, or if I’m just trying to justify my lack of confidence here.

The one thing I’d like to avoid is to increase my rates, but then have to revert back in case it doesn't work out well. I'd feel bad for the customers who'd go for a given price point, then later realize prices went down :/

I don’t wanna sound like I’m creating reach man’s problems for myself, but I’m genuinely interested in what the best approach would be here.

Jim

PS: You can follow me on Twitter (https://twitter.com/JimDesignsCo) as I continue to share my journey.