I dabble in technology but I am not very good at it. I want to learn but when I try to learn a new tool I generally end up on pages like this (Python) - http://www.python.org/download/ - and I have no idea which version I should be using. I realized this when I was on the Notepad ++ site today - http://notepad-plus-plus.org/download/v6.1.2.html - and it explicitly says, if you don't know, use this.Not ripping on Python, I like it, but they should tell me what to use. Same thing with your products. Their is probably one tool or pricing plan that your users choose 90% of the time. Tell everyone to use it. If they have refined tastes, they will be able to find what they are looking for.