Problem it addresses is many people want accountability from their friends and peers for doing self improvement activities, and they might not be comfortable doing this on instagram/twtr and other social media bcz it’s designed to show off and they might not be vulnerable enough to show things they are bad at and want to grow in.

Folksable is designed to give them that social space & accountability to grow and develop habits,

It achieves this by requiring sharing photo updates of their habits on the app and providing gamification features like streaks & social profile