I have an idea to bring Semantic Web [http://en.wikipedia.org/wiki/Semantic_Web] & Linked Data [http://en.wikipedia.org/wiki/Linked_Data] into mainstream by creating a platform/marketplace for consumer (from ordinary users to small-medium businesses and beyond) applications. Technology proof-of-concept that this is possible to do is mostly ready.

However, one of the corner stones of such product would be technology adoption by developers, which is not very mainstream or well known. Couple of buzzwords: RDF [http://en.wikipedia.org/wiki/Resource_Description_Framework] or Turtle [http://en.wikipedia.org/wiki/Turtle_(syntax)], SPARQL [http://en.wikipedia.org/wiki/SPARQL], XML & XSLT. Below all this would be code in Java or PHP, probably other languages as well.

My main traction point for app-authors would be a continuous revenue stream (read - customer subscriptions) for them. Which, in theory, should create quite a big income for app-authors, given that they adopt technology early and their application(s) are well made & customers continuously like them. As a platform vendor I would try to lead app-authors through this endeavor in new technology.

= Question:

Is money big enough incentive to try new technology on a new platform/marketplace? What would motivate you more/less to try it out?

P.S. I would like to start a healthy discussion about this (or the topic in general) instead of providing fixed set of answers. Thank you!