Currently in email marketing you can personalize marketing emails based on tags and group them into fx. a segment. This allows the marketer to personalize the email to the extend an limited to the segmentation, tags of the user and usage of those tags in the emails.

But what if you could fully automate it and personalize it to create unique marketing emails for everyone where real-time user data, behaviour and the environment the user is in also could be part of this.

I'm working on a beta. The idea is that rather than writing your marketing email your would instead provide an "intent". Fx. "new product launch at https://gemini.google.com/". This information could then be used along with information about the users to fully customize the email for each of them. Even based on the weather and stuff like that. The hypothesis is that this would increase AARRR.