my cofounder and I are about to start a startup: we have a good impression, how our MVP might look like and we also have a quite clear & partly validated view, who might buy it for the first service. (which is a service for individual consumers btw.)

The issue is: we don't have a proper name for the startup yet and ask for advice on how to go on there. (we found that even other companies use e.g. interesting URLs ;-)

We have a good naming for the first service, which will grow out of the MVP, but we feel that putting the name of this first service on top of the whole company might limit us later. (as future planned services would not quite fit under this name) Customers for these other service (likely) wouldn't search for us under the name of our first service. (but this is an untested assumption) We expect only a little or no overlap between the customer segments of our services.

So we see the following options: - start the first service as a standalone service (with own url etc.), coin it like "XYZ - a service from ABC company", and (maybe) connect the web presences of the different services later.

- come up with the current company naming proposals (even if they are not the best names), establish a company web presence and put all the services below it (like XYZ-Service.ABC-company.com) and (perhaps) rename the company later.

What is your advice? Are there other good/bad examples, where a company markets its products in a standalone manner? Do you specifically have any hints, on how to deal marketing-wise with domain name changes?

Kind regards,

Daniel