There are many services to choose from and it's not immediately obvious how you should choose from the many offerings to get not only complete analytics coverage but also do so in a way where you can integrate them all to get a complete picture without any mismatch.

There is too much marketing speech copy on the sites of many analytics startups to properly evaluate them without wasting time and effort to signup, configure and use each one long enough to understand the value they provide.

Off the top of my head, there are services like Segment [1], Amplitude [2], Mixpanel [3], Trackingplan [4], Avo [5], Posthog [6], Freshpaint [7], etc.

So ten years later, what are the must-have analytics solutions for startups? What are the best tools for bringing in all the data from the different analytics tools? How should Engineering, Product and Data work together around analytics?

The more details you can provide the better.

[0]: https://news.ycombinator.com/item?id=4707903

[1]: https://segment.com

[2]: https://amplitude.com

[3]: https://mixpanel.com

[4]: https://www.trackingplan.com

[5]: https://www.avo.app

[6]: https://posthog.com

[7]: https://www.freshpaint.io