Also, there is another group using the .fm of our name to make a somewhat similar product. We're not worried about them as a competitor, but I personally am wary that they might try to screw us out of the name legally, by registering for a trademark. I honestly don't know how trademarks work. Is an unregistered trademark that was used in commerce legally defensible? Could they even register the trademark with the government if we are also using the name? Honestly their product probably won't last but I'm afraid of getting legally trolled by them.
I don't want to say what the name is but we're not changing it, it's absolutely perfect.