1. In a glance see the complete range of products they offer.

2. Easily compare products within a same category. Macbook Air vs Macbook Pro for example.

3. Compare current generation with previous generation. iPhone 14 vs iPhone 12 for example.

4. See the overview, tech specs and then can subsequently configure and buy a product within 3 clicks.

5. Lastly I can easily see pricing / products in different countries.

Now when compared to Microsoft's homepage (www.microsoft.com), I can do none of those things.

Especially clicking on the Surface link, takes me to a page which lists all sorts of different surface products. Some looks like tablets, some have similar name to the tablets but are laptops? Their name conveys no information as to what is what. There is no product category as Apple's.

Besides that, they seem to promote Windows, Teams and Microsoft 365 but there's no direct link to Azure?

Lastly, Google's pixel website is even more confusing since they have no website. They have a geography specific store. https://store.google.com/