2022: https://www.patagonia.com/shop/mens-new-arrivals

2018: https://web.archive.org/web/20180925070228/https://www.patagonia.com/shop/mens-new-arrivals?start=0&sz=24#tile-3

I'm not even sure when it happened but the latest site of 2022 is a slow crawl of discouragement both in mobile and desktop to the point of disengagement.

Thumbnails appear larger but take forever to load compared to the good old days of 2018.

I stopped browsing and will only engage if I know of a specific product. But even then, take a look at the search: https://www.patagonia.com/search/?q=pertex&lang=en_US

What are these null data fills about in the results?

https://www.patagonia.com/our-footprint/facilites/pertex.html

https://www.patagonia.com/mitsui-bussan-techno-products.html

Unless you like chatting or airing on social media, there's not even an old website link to send an inquiry/feedback: https://help.patagonia.com/s/article/Unsolicited-Ideas-Policy

It's almost as if the website strategy was, "Hey, make the site slower and less engaging so folks stop buying stuff!"

Saving the planet, making your e-commerce website worst, one consumer at a time.

Disclaimer: I am not a web developer