But I'm wondering, why would you use such a service? I know Twitter and LinkedIn automatically shortens the URLs you post with a service they own that is completely integrated with their social network.
Twitter do this because the length of a tweet is limited. LinkedIn do this for tracking I guess?
But let's assume you're not Twitter or LinkedIn or any major social network. What are the pros to relying on such services?
The cons I see are:
- hide the real website behind an URL
- adds an extra redirection/DNS query
- hard to remember URL based on a hash
Scientific papers referencing shortened URLs is pretty shocking to me for those reasons. But, I must just be missing the pros, right?