I have now seen multiple ads on how Facebook wants more regulation on privacy. The ads imply that without regulation other companies won't handle privacy as well as Facebook does. Below is one of the ads, but the one I watched (and can't find) talks more about regulations to help other companies.

https://www.youtube.com/watch?v=qV79Dvwqo9Y

Of note, they want regulators to change section 230, which was created before MySpace, and has been interpreted to treat social media companies as "interactive computer services" rather than "content providers." The status quo protects Facebook from lawsuits, so I don't see the benefit outside of a PR campaign. I am for updating section 230 specifically because of Facebook's externalities, so I don't get the angle.

Besides looking like Facebook cares about privacy, why are they advocating for this?