The page is beautiful, but it feels flat, distant.

At some point since the ‹blink› tag was disabled for good in 2013, animation seems to have become a necessary, unavoidable part of web design.

Obviously, for a site like Hacker News (or Wikipedia), where you're reading text, a static presentation is fine.

But for a marketing website, is it still possible to build an unmoving website, that doesn't feel lacking?

Do you think that some kind of animation (carousels, parallax, mouseovers etc.) can now be considered obligatory?